The birth of electronic smoke has undoubtedly brought the gospel to human beings, especially the vast number of smokers, which will have a profound impact on the way of life of human beings. The electronic cigarette is a kind of unburned electronic cigarette, its effect is similar to the ordinary cigarette, can play the refreshing, satisfies the smoking, causes the smoker to have the joyful pleasure and the relaxation feeling the function, simultaneously helps to quit smoking. Electronic cigarettes are the best substitutes for ordinary cigarettes.
The market environment is ripe, an emerging industry, a huge market, in this "e-cigarette market", a part of the immature products have entered the Chinese market, conducted nearly two years of advertising bombing, some areas of consumers have completed the education process, but in-depth market research reaction, 100% Participants were interested in the product, but 90.3% per cent of them were temporarily abandoned because they did not know how to buy, buy inconvenient, or were too expensive for the market.
The market potential is enormous, the domestic "quit smoking" category of health care market for weight loss, anti-cancer, diabetes and other categories of market is a mild competitive market. With the increase of the awareness of the smokers and the general public self-care, the oppression of social intercourse activities and the increasing of the government's anti-smoking propaganda, the category market of "smoking cessation consumption" is becoming more and more mature. China has a huge smoking population, in the face of hundreds of millions of smoking families, in the face of hundreds of thousands of smoking cessation market, the broad prospects of the market is not a glance.